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Created with the belief that you can (and you should!) feel beautiful in your own skin, LipLoveLine offers ingredient-conscious lip care products to empower self-expression in the best and cleanest way possible: through the lips. No full face of makeup necessary.

In looking at today's increasingly diverse representation in the media—girls and women worldwide—especially those of color, continue to struggle with self-esteem, confidence, and the pressures of perfectionism. Briana wanted to create a health and beauty brand that eliminates the need for a ton of makeup and celebrates beauty in all its forms.