Our Story
Created with the belief that you can (and you should!) feel beautiful in your own skin, LipLoveLine offers ingredient-conscious lip care products to empower self-expression in the best and cleanest way possible: through the lips. No full face of makeup necessary.
In looking at today's increasingly diverse representation in the media—girls and women worldwide—especially those of color, continue to struggle with self-esteem, confidence, and the pressures of perfectionism. Briana wanted to create a health and beauty brand that eliminates the need for a ton of makeup and celebrates beauty in all its forms.
Meet the Founder
When faced with health issues, including obesity and low self-esteem as a young Black girl, the one thing that made our Founder and CEO, Briana, feel beautiful? You guessed it—lip gloss.
As Briana paved her way in the world, lip gloss served as a fun and creative way to feel beautiful and embrace her personality without a full face of makeup. From interviews to first dates or going out with the girls—it was a bold red lip or a little pop of pink shine that made her feel like she could take on the world. As she grew up, Briana experienced sensitive skin and the added expense associated with high-quality makeup products. Lip gloss and now lipstick continued to be her beauty staples.
Founded in Richmond, VA
Clean lip care beauty brand
100% Black-owned and woman-led
“I WANT TO EMPOWER PEOPLE TO FEEL BEAUTIFUL IN THEIR NATURAL SKIN—NO MATTER THEIR SKIN COLOR, SIZE, AGE—OR MOMENT IN THEIR LIFE.”
— BRIANA WILLIAMS, FOUNDER & CEO
Hello, Love.
we see you.
we know how
you make sure
you work hard.
you have faith.
you can see
what is not
and believe
it can be.
we hear the words
you say to yourself
and to others.
we watch how
you wonder if
you are enough.
we have known
you are enough,
that you matter.
we have been
cheering you on,
loving our laugh,
sharing your smile.
we celebrate you:
your skin glows
your hair grows
your eyes shine
your heart heals
lift your voice
chase your dreams
live your life
love, your lips.
We're focused on the lips.
DEEPER THAN BEAUTY
Our lifelong mission to inspire fearless self-acceptance extends far beyond our lip products. We continue to partner and collaborate with organizations that support young girls and women in need of counseling, therapy, and health and wellness guidance.
