Black-Owned
Created with the belief that you should feel beautiful in your own skin, CEO and Founder Briana Williams is on a mission to help you find your journey to self-love, embrace your natural beauty, and of course, love your lips. And she's just getting started.
Vegan & Cruelty-Free
None of our products are tested on animals, and they never will be. Free of gluten, parabens, and sulfates but full of fruit oil ingredients, vitamins, and so much more. Not only are our lip products good for you, but they sure do feel good, too.
Inclusive
This is your reminder that beauty manifests in many forms and exists in every individual. We believe in embracing and owning your natural beauty and that of others. Our products are made for all skin tones and types to celebrate you just as you are.
Ingredient-Conscious
When we say every ingredient is selected with care and purpose, we mean it. With the help of our cosmetic chemist, we focus on only using the good stuff (like coconut oil, shea butter, and vitamins!) that’s going to enhance your natural beauty and simplify your routine.
STRAIGHT FROM THEIR LIPS
“Lipstick is a staple in my everyday beauty routine. I love the solid, neutral color color palette and moisturizing feel that LipLoveLine offers for a long lasting wear.”
I’m a lip gloss lover and have had literally almost every lip gloss on the market. When I say this is some of the best lip gloss I’ve ever had I truly mean it!!!! The consistency is perfect (not too sticky but still noticeably glossy). I love it and this is now my “go-to gloss.”
“Finding the perfect everyday red lip is hard to come by! Thank God I don’t have that problem anymore with LipLoveline’s 'Knock' red soft matte lipstick. It’s the moisture and matte finish for me.”
"I have finally found a lip color that is for me! I have stopped wearing lip colors because I could not find one I was completely sold on! Rooted leave my lips feeling smooth and hydrated. It isn’t difficult to remove and does not stain my lips! So excited to rack up on colors!"
in the press
WE BELIEVE LESS IS MORE.
We create products that not only look good, but are good for you and feel great, too.
We embrace all natural beauty.
We celebrate people in every moment of their lives.
Love is at our core, and we use it to uplift others.
We wish to inspire fearless self-acceptance.
We’re more than a health and beauty brand.
WE ARE LIPLOVELINE.
GIVE THE GIFT OF LIPLOVELINE
From high-shine gloss to feel-good balm, we’ve got you covered.
DEEPER THAN BEAUTY
Our lifelong mission to inspire fearless self-acceptance extends far beyond our lip products. We continue to partner and collaborate with organizations that support young girls and women in need of counseling, therapy, and health and wellness guidance.
