get yours.

an ingredient-conscious lip care brand born to enhance natural beauty and simplify beauty routines.

Support Our Kickstarter

Inspiring fearless self-acceptance

When lip_____ is all you need.

Our Lip Care + Beauty Products

Over the last year, we've worked with our cosmetic chemist to create ingredient-conscious lip care beauty products that not only look good on you, but are good for you and feel good on your lips. Our lip products are vegan, cruelty-free, gluten-free, paraben-free, and sulfate-free. Not to mention, super moisturizing, soothing to your lips, and all perfect shades for an everyday use day and night, or how we like to say 'day or slay.'

100 % All-Natural Lip Balm

Our super moisturizing lip balm formula is soothing with a cooling and breath freshening effect. It’s an ultimate “feel good” balm with shea butter, coconut oil, sweet almond oil, jojoba oil and more.

Fruit Oil-Infused Lip Gloss

Our smooth and high-shine moisturizing lip gloss has fruit-oil ingredients + vitamins.

Soft Matte Liquid Lipstick

Our long lasting, velvety-feel, soft matte liquid lipsticks moisturize instead of drying out your lips.

Celebrating beauty in all of its forms.

Embrace it. Own it. You're beautiful.

Support our Kickstarter