Inspiring fearless self-acceptance
We want girls and women to feel beautiful in their own skin. We are not here to blame the makeup industry by any means. We’re a part of it. Makeup is an empowering, creative expression for many people, but it's 'okay' not to wear a full-face every day. We’re focused on the lips.
When lip_____ is all you need.
You can find us at the intersection of health + beauty centered on lip care and lip care only. Whether your love is lip balm, lip gloss, or lipstick – we’ve got your lips covered.
Our Lip Care + Beauty Products
Over the last year, we've worked with our cosmetic chemist to create ingredient-conscious lip care beauty products that not only look good on you, but are good for you and feel good on your lips. Our lip products are vegan, cruelty-free, gluten-free, paraben-free, and sulfate-free. Not to mention, super moisturizing, soothing to your lips, and all perfect shades for an everyday use day and night, or how we like to say 'day or slay.'