Without further ado, LipLoveLine is thrilled to showcase our new website with everyday vegan and cruelty-free lip products. Following the success of our Kickstarter campaign in November 2020, we’ve been able to manufacture an all-natural hydrating lip balm, fruit oil-infused lip gloss, and soft matte liquid lipsticks with a velvety-feel. These products as well as accessories will be released throughout Summer 2021 and available for order online, exclusively on our website.

LipLoveLine is an ingredient-conscious lip care brand born to enhance natural beauty and simplify beauty routines. The brand is the dream of CEO and Founder, Briana Williams, who discovered both her passion and confidence through lip gloss during her childhood. It is a core belief that less is more, and LipLoveLine highlights the importance of embracing one’s own natural beauty and that of others.

“When faced with health issues, including obesity and low self-esteem as a young black girl, one of the few things that made me feel beautiful was my lip gloss. It was a fun and creative way to show my personality and feel beautiful, while navigating life. From interviews to fist dates, lip gloss made me feel confident,” says Briana Williams. “As an adult, I found a love for lipstick for similar reasons. Due to sensitive skin and the expense associated with quality makeup, lipstick became a simple and reliable product to use without the pressures of a full face of makeup – thus why I created LipLoveLine.”

The desire to celebrate and uplift others goes beyond beauty –LipLoveLine partners and collaborates with organizations that support girls and women in need of counseling, therapy, as well as health and wellness guidance. LipLoveLine’s first partnership will be with a Richmond, VA organization: The Well Collective.

Faith, love, and determination have gone into developing this up-and-coming vegan lip care + beauty brand, dreamt of and brought to life by a Black woman in the midst of a pandemic. Follow our journey on Instagram, Facebook, Twitter, and TikTok @liploveline.

Hello, World. Meet LipLoveLine. <3