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LIPLOVELINE EXPANDS ‘WHERE TO BUY’ PRODUCTS WITH THIRTEEN LUNE

LIPLOVELINE EXPANDS ‘WHERE TO BUY’ PRODUCTS WITH THIRTEEN LUNE

LIPLOVELINE EXPANDS ‘WHERE TO BUY’ PRODUCTS WITH THIRTEEN LUNE, JCPENNEY’S FLAGSHIP BEAUTY BRAND

LipLoveLine, a Black-owned, vegan, and ingredient-conscious lip care brand founded in 2020, today announced a selling expansion with e-commerce based, thirteen lune, JCPenney Beauty’s main hub with an assortment of prestigious beauty brands created by Black and brown people. 

With this expansion, LipLoveLine products will continue to be sold online. Consumers will have several places to buy LipLoveLine products online – through LipLoveLine.com, thirteenlune.com, and Amazon.com. 

The partnership is part of an e-commerce strategy to align LipLoveLine with beauty brands that have a strong following and consumer base, in turn widening LipLoveLine’s reach. Like LipLoveLine’s founding, this alignment is also based on the company’s desire to introduce Black and brown beauty founders to consumers that want to mindfully put their spending dollars into companies with an inclusive-based mission. 


“This partnership was a no-brainer for LipLoveLine. I’ve been following thirteen lune and its massive growth in the last few years has been inspiring to watch,” said LipLoveLine Founder and CEO Briana Williams. “Both companies are guided by a similar philosophy – inclusivity and elevating products created by underrepresented communities – while LipLoveLine places emphasis on empowering women and girls in this space, especially those of color . I’m thrilled to be able to expose LipLoveLine to a wider group online as we continue to ‘Celebrate Beauty in All its Forms’ and to partner with a brand that recognizes the importance of supporting Black and brown beauty founders and companies with an inclusive-based mission. This is only the beginning

To mark the initial wave of the LipLoveLine and thirteen lune partnership, individual lip glosses, lipsticks, and LipLoveLine’s signature lip balm will be available for purchase on thirteen lune’s site. LipLoveLine bundles and unique pouches will be sold exclusively from LipLoveLine. 

About LipLoveLine

LipLoveLine is an ingredient-conscious lip care brand born to enhance natural beauty and simplify beauty routines. It can be found at the intersection of health and beauty, centered on lip care + beauty products only. LipLoveLine celebrates beauty in all its forms.

About thirteen lune 

thirteen lune is an e-commerce destination designed to inspire the discovery of beauty brands created by Black and Brown founders that resonate with people of all colors. It reframes how Black and Brown beauty brands are perceived not only from an industry perspective, but also for the consumer giving each brand a platform to educate and engage a wider audience.

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